We all know that webinar is the new age of marketing tools that every marketer and business or organization is directly or indirectly dependent on. The rising popularity of webinar marketing is potentially helping the event tech industry and enhancing the functionality of the webinar platform. It’s been a repeatedly asked question why it is quite an essential step to incorporate professional webinar hosting services.
Well, the answer is quite big which we are gonna talk about in a bit. But to give you a clear vision there is a reason. The reason lies in the feature and functionality you get with lots of customizable options. In a free webinar platform, there is a restriction on the number of people you can accommodate but with professional and paid webinar platforms. There is no such restriction to worry about. Along with interactive and engaging features for a seamless video session irrespective of how-to, training, product launch or other sorts of events.
Hope these few statements above have given you some faith and the vision to look forward to. Now, let me take you on an important journey where we can talk about why it is crucial to think about a paid webinar platform when you are supposed to host a demo webinar.
What is the Difference Between a Webinar Platform and Professional Webinar Hosting services?
There is a very big difference in the features and functionalities. But in a greater aspect, you can say that free webinar platforms or tools have limited features for interactivity and controls. The user interface is fixed and there is no possibility to change it. The speakers and the audience find it boring due to the lack of interactivity and quality. While with the paid version you are able to customize the user interface according to your brand’s needs. Besides that, you can customize the backgrounds and make them look more professional.
However, free platforms like Zoom or other popular platforms can be beneficial for small internal meetings. But what if you wanted to use it for your marketing objectives for your brand? When you look at the bigger picture you will bind the answer yourself.
There are multiple objectives that require an array of features to look for. Some of the most important ones are mentioned below. You can make this the criterion that at least choose platforms that have such features. Additionally, you can ask for a live webinar demo and see whether all your requirements are fulfilled or not.
- End To End Customization
- Unlimited Streaming
- Global Content Reach
- Privacy And Security
- Live Real-time Audience Interaction
- Multi-Device Support
- Real-Time Analytics
- Clap Sound
Now we are moving towards the segment where we are discussing the situation when hiring professional webinar services. There is no good time if you’re waiting for one. But jokes apart it is a great idea if you are reading and inclined towards such an approach. To reach your targeted audience and want to impress them, the webinar service provider and presenter are trained professionals in that situation.
Situations Where Professional Webinar Presenter is Required
There are three instances where it makes sense to employ a presenter or webinar management expertise in webinars:
1. Nobody feels at ease performing the job of webinar presenter internally
A speaker has appropriate presentation experience for a webinar if, for instance, they often give presentations to the staff or clients. However, that does not imply that he or she is at ease in front of a camera. It’s also possible that this person isn’t the “perfect” one to do the webinar; in a big organization, the CEO might not be the best choice, but it might be difficult to choose someone else. It is advisable to choose a person from outside in such circumstances.
2. Numerous webinar speakers and subject matter expertise
Does the webinar include a number of professionals or guests? Then it seems sensible to choose a primary presenter for the webinar. The presenter will mostly serve as the webinar moderator in this scenario. To steer such a discourse in the right direction requires a variety of abilities. By asking questions or moving on to the next topic, you can, for instance, make sure that someone doesn’t ramble for too long. A presenter who has received training in doing this makes sure the webinar is of a higher caliber.
3. A webinar interview offers benefits
An increasing number of businesses are choosing an outside webinar presenter who also conducts a longer interview. Take a CEO Q&A, for instance. An interview’s potential to give the discourse a beautiful dynamic is a significant one. An interview’s question-and-answer format makes for a really enjoyable viewing experience. It offers a solid platform for information digestion and is understandable for the audience.
Hope from this learning you get the point of why there is a requirement for a professional webinar platform and a presenter. But is this reason enough? Well, it’s up to you as there is more to convenience.
When you are hosting a large sort of webinar for say a product launch event. Have you trained to set up all the equipment for it? Are you trained to know where to set the camera and microphone? Is the lighting proper and so on? If not, it’s a big no to go with a free webinar platform as you as a business need to generate leads not diminish the existing credibility.
During your promotions, you have to think twice to post a free demo webinar. Because you are not prepared and technically sound to set up and host a proper webinar if it is the first time. Even if you are, why don’t you invest that time in improving the script, analyzing, and researching for finding creative ideas? Making the proper presentation that can appeal to more audiences and improves your brand awareness while driving people to your sales funnel.
Hope you get the best idea of why you should incorporate your brand with a professional webinar hosting service. In the end, still, the advice is the same, whichever webinar platform you choose don’ target to take a live webinar demo.
Thank you for reading and best of luck with your next webinar.